In Summer 2025, I enrolled in a public relations writing course where I served as a hypothetical PR professional for the Cleveland Browns. These materials were developed for educational purposes. The following information is not intended to be factual but is part of a class writing assignment in the S.I. Newhouse School of Public Communications at Syracuse University. All information is intended to be sourced appropriately.
CONSUMER PERSONA
A mock audience persona for a consumer that is representative of Cleveland Browns customers.
FACT SHEET
Fact sheet announcing a fictional golf tournament to celebrate the Cleveland Browns' 81st anniversary.
News Release
Full news release expanding on the fact sheet to announce a fictional golf tournament to celebrate the Cleveland Browns' 81st anniversary.
DEIA ANALYSIS
Analysis of the current DEIA practices and initiatives for the Cleveland Browns, including a CSR campaign recommendation.
PESO ANALYSIS
Analysis of how the organization could utilize paid, earned, shared and owned media to promote the upcoming anniversary golf tournament.
MEDIA PITCH AND CONTACT LIST
Contact list of reporters who would be a good fit to cover the anniversary golf tournament along with a targeted pitch to Mary Kay Cabot, Browns Beat Writer at Cleveland.com
Email Campaign
A newsletter from owner Jimmy Haslam detailing a CSR campaign to remove single-use plastics from Huntington Bank Field.
media briefing plan and talking points
Media brief for the Transportation Security Administration to announce a new screening process to assess emotional state of passengers. Includes individual talking points for APA President Ramaswamy Viswanathan and tough questions that could come up during the press briefing.
